Jennifer Sands​: Marketing Communications Coordinator

our history

We are a mission-driven company that represents our clients with a standard of excellence with marketing services to assist their customers searching for answers with their particular health need. We continue to build our business in which high standards permeate all aspects of our company. Our success in fulfilling our vision results in client satisfaction for both our client vendor and ultimately the consumer.

our Mission


Karen Sands​: FOunder

Karen is a  Media Sales professional with more than 17 years of successful experience in New Business Development and Marketing. Her background includes building businesses for companies such as CNN Turner Broadcasting, PBS Television Networks, and COX Enterprises, with a focus in increasing sales in TV, Radio, Retail, Food, B2B and others.

Sales Development food promotions with PBS productions 

as Check Please!, Wining & Dining Yves Durand, Rick Bayless:

Mexico One Plate At A Time and many others.


Jennifer is a University of Kentucky graduate with a degree in Integrated Marketing Communications and Minor in Business with experience in advertising, broadcast sales and marketing, creative design, client relations and community relations. Her background includes Broadcast Sales at Cox Media Group, Advertising at Moroch Partners for top client McDonald's and Sports Marketing for UK Athletics. 

SMG is a hybrid natural food and product marketing company developed in 2007 providing targeted marketing for the health & wellness area, assisting vendors in promoting and selling their brands. 

SMG recruits diversely talented representatives with both nutrition and sales backgrounds, to fill Expo and Event marketing positions which our reps educate and assist in driving sales. 

SMG also provides brokerage sales services for our Vendor clients as well as special social media marketing. Over the last 8 years, SMG has worked with over 300 vendors at Natural Product Expos in various cities nationwide.

our leadership